For the past 18 years (gulp!) I've been working as a brand designer within global organisations, starts ups and one man bands as they begin to scale.

Today, I help brands stand out through cohesive visuals across every branded touchpoint. I'm passionate about design that builds trust and momentum for growing businesses.

I've worked for giants such as Reebok, parent brand Tommee Tipppe and Condé Nast across product design, marketing and brand.

My favourite part of my work is understanding the people behind the brand and finding the strongest way to translate their ideas into visuals that genuinely resonate with their audience.

In 2025 I opened a IRL creative community space, The Good Space, on a quest to find creativity and connection everyday!

As there are three Amy's in my friendship group (how millennial) my nickname with my friends is Amy Holiday. My Dad always said, work hard and make sure you always have enough money aside for a holiday - I stick to this motto and travel as much as possible.

You may think it's a bit weird to have a picture of my family on my business page? I think not. I've created businesses that work around my family life and sometimes we go on adventures, like escaping to Thailand for a month in 2023.

Being interested in people's stories means I like to get to know the people I work with on a human level and for you to get to know me too. I'm a mum of 2 boys, 9 years between them. I'm currently parenting a toddler and a teenager, trust me when I say we're at wildy different opposites.

I believe that working successfully with people is more than just a business objective. Taking care in understanding one another means you work more effectively together and the work is more authentic.